Bulova and Stetson Unite: A Legacy of American Craftsmanship and Philanthropy

Timeless Heritage Meets Frontier Spirit: The Bulova x Stetson Collection

A Deep-Rooted American Story: The Unification of Two Legacies

Tracing back to their respective foundings in 1875 and 1865, Bulova, a pioneer in horology, and Stetson, a leader in iconic headwear, share a significant, interwoven past. Their corporate paths converged not merely through shared national identity, but through a unique familial connection that solidified in 1930 with the union of Louise Bulova and Ira Guilden. Guilden later ascended to lead the Stetson Hat Company, cementing a bond that transcended mere business.

The Enduring Mission: Philanthropy Through the Bulova Stetson Fund

The spirit of compassion and community inherent in both families is embodied by the Bulova Stetson Fund. This initiative was born from the legacy of the Joseph Bulova School of Watchmaking, a tuition-free institution established by Ardé Bulova to train disabled veterans. Following the school's closure, the family ensured its noble mission continued. Today, the Fund actively champions educational, artistic, accessibility, and veteran-focused causes, reflecting a profound dedication to enriching lives through opportunity and service.

Celebrating Innovation: The Frontier-Inspired Timepiece Collection

As Bulova marks its 150th year of continuous innovation, the Bulova x Stetson collection emerges as a testament to relentless progress fused with a reverence for American heritage. The debut collection showcases two distinctive 39mm automatic watches for men. Each timepiece is meticulously crafted with a classic silver-toned stainless steel case, protected by a domed sapphire crystal, and features an elegant onion-shaped crown accented with a black onyx cabochon. A robust 21-jewel automatic movement is visible through an exhibition case back, adorned with the silhouette of a Stetson hat encircled by a laurel wreath.

The Bison Watch: Emblem of Untamed Strength and Endurance

One of the collection's standout pieces, "The Bison," pays homage to the untamed spirit and majesty of the American wild. Its dial proudly displays a boldly stamped American bison medallion, meticulously detailed with black antiquing, complemented by striking silver-toned hands. This watch is elegantly paired with a black leather strap featuring an alligator grain, offering a sophisticated yet resolute aesthetic that retails for $750.

The Longhorn Watch: Symbolizing Pioneering Spirit and Rustic Charm

The second distinguished timepiece in the collection, "The Longhorn," draws inspiration from the iconic Texas Longhorn, a powerful symbol of strength and the pioneering ethos of the American West. A gold-toned Texas Longhorn skull is presented in high relief against an intricate floral pattern, echoing the decorative artistry found on traditional Western attire and belt buckles. This watch is completed with a brown leather strap in a Western style, adorned with matching top-stitching, also available at $750.

A Testament to Shared Values: Leadership Perspectives on the Partnership

Jeffrey Cohen, President of Citizen Watch America, emphasizes the natural synergy between the two brands. He notes that for a century and a half, Bulova has been at the forefront of technological advancement and creating timepieces that embody the American spirit. The partnership with Stetson, Cohen states, is a fitting extension of their shared history and values, seamlessly blending precision timekeeping with a rugged, yet refined, American style. He expressed profound pride in honoring the combined legacy of both families, not only through these exceptional watches but also through the vital philanthropic work of the Bulova Stetson Fund.