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Deakin & Francis Unveils New Art Deco Collection

Nov 27, 2025, 8:23 AM

Deakin & Francis, a distinguished English luxury jeweler with a heritage dating back to 1786, has proudly introduced its latest offering: The Art Deco Collection. This exquisite new line pays homage to the distinctive, elegant, and vibrant essence of the Art Deco movement, which captivated the global imagination a century ago, bringing its timeless allure to contemporary audiences.

Tracing its origins to Birmingham's historic Jewellery Quarter in 1786, Deakin & Francis has maintained a prominent position at the forefront of innovative design and unparalleled craftsmanship for more than two centuries. The brand's rich historical records contain a treasure trove of authentic Art Deco artifacts and detailed sketches from the 1920s. These original masterpieces serve as the foundational inspiration for every piece within this newly launched collection, ensuring a genuine connection to the era it celebrates.

To commemorate the centennial of the Art Deco period, Deakin & Francis has undertaken the meticulous task of faithfully re-creating selected items. This intricate process involves leveraging original dies, historical sketches, and designs. Each creation is brought to life by their skilled craftsmen, who infuse every piece with the same level of precision, dedication, and meticulous attention to detail that has become synonymous with the brand over many generations, upholding a tradition of excellence.

The Art Deco Collection is now accessible for purchase through the brand's official online platform. Additionally, patrons are warmly invited to personally explore this stunning collection at Deakin & Francis's flagship store in London, conveniently situated at 19-21 Piccadilly Arcade. For those desiring a more personalized experience, private viewings can be arranged by contacting the store directly.

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