Jaeger-LeCoultre Unveils "The Collectibles" Fifth Capsule: Eight Iconic Reverso Timepieces from the 1930s

Jaeger-LeCoultre has launched its latest "The Collectibles" series, presenting a curated selection of eight historic Reverso watches from the 1930s. This fifth capsule collection meticulously restores these iconic reversible timepieces, originally introduced in 1931, to their former glory. Each watch, authenticated and refurbished by the brand's restoration experts in Le Sentier, Switzerland, embodies the distinctive Art Deco style prevalent during that era. The collection offers a unique opportunity to appreciate the enduring design and mechanical innovation of these early Reverso models, with some pieces available for public viewing at JLC's New York City boutique until February 23rd.

The assortment of eight exceptional timepieces spans from 1931 to 1937, representing a golden age of horological artistry in the 20th century. Among them are several models from the Reverso's inaugural year, each carrying a piece of watchmaking history. One notable example features a striking black dial, considered a visionary design at a time when silver dials were the standard. This 21 × 39mm steel watch, valued at US$53,000, showcases a railroad minute track and pointed baton indexes, echoing the modern Reverso Tribute aesthetic and demonstrating its forward-thinking design.

Another highlight of the collection, also on display in New York City, is a rare 1936 Reverso. Crafted from a combination of steel and 18K yellow gold, this 21 × 39mm watch, priced at US$47,100, houses the caliber 410 movement. This was the first in-house shaped movement specifically developed for the Reverso, debuting in 1933 and notably featuring a small seconds display at 6 o'clock. The choice of mixed metals not only added aesthetic appeal but also provided enhanced durability compared to watches made entirely of softer gold.

The collection also includes a 1937 Reverso, the newest piece in this selection. This 21 × 39mm watch, priced at US$44,700, integrates the caliber 413, Jaeger-LeCoultre's fourth in-house Reverso movement. Its black dial proudly bears the combined "Jaeger-LeCoultre" name, a significant detail marking the historic merger of the two companies in 1937. Beyond the men's models, the collection also sheds light on the early adaptation of the Reverso for female wearers. The 18K yellow gold Reverso 1931 Dame, priced at US$41,200, exemplifies this, featuring a dial with elegant corner brackets instead of a minute track, a design element that foreshadowed today's Reverso One series. The softer gold alloy of this model also highlights the distinct considerations in its construction.

Even rarer is the Reverso 1931 Dame Double Signature, distinguished by its heat-blued hands and a price tag of US$23,600. The dial's inscription of "Golay Fils & Stahl" reveals a fascinating aspect of the Reverso's early distribution, where a limited number of watches were supplied to select prestigious retailers, whose names would accompany the Reverso branding. Further expanding the women's range is a Reverso 1931 Dame, available for US$35,300, presented on a unique cordonnet bracelet. Typically made of leather, this slender, rope-like strap is rendered in chrome, with distinctive lugs enhancing its jewelry-like allure.

The lineup concludes with two additional 16 × 33mm Reverso 1931 Dame models, both featuring geometric brackets. These watches are paired with either black (US$29,400) or brown (US$23,600) calfskin straps. The sharp lines and dark dials of these pieces, which were remarkably avant-garde for their era, perfectly encapsulate the bold graphic sensibility of the 1930s, showcasing the timeless appeal and innovative spirit of the Reverso design from its very inception.

For those interested in experiencing this extraordinary collection, the exhibition at 701 Madison Avenue, New York City, remains open until February 23rd, 2026, from 10:00 AM to 6:00 PM, Monday through Saturday. These rare and historically significant timepieces are available for purchase, offering collectors a chance to own a piece of horological history. For those unable to visit the exhibition, these Collectibles can also be acquired through Jaeger-LeCoultre’s official website. Additionally, a companion book titled The Collectibles is available for purchase online and at all Jaeger-LeCoultre boutiques globally, providing deeper insights into the heritage of these remarkable watches.