Jewelers of America and The Plumb Club Form Strategic Advocacy Alliance

In a significant move to enhance industry representation, The Plumb Club and Jewelers of America (JA) have officially joined forces. This collaborative effort is designed to fortify JA's political action committee, JAPAC, and amplify lobbying initiatives on behalf of the jewelry sector in the nation's capital. This strategic alliance underscores a shared commitment to addressing critical issues impacting manufacturers, suppliers, and retailers across the industry.

As part of this new chapter, Plumb Club President Steven Lerche and Roger Forman have been appointed to the board of JAPAC, the sole political action committee dedicated to the fine jewelry industry in Washington. Furthermore, Lawrence Hess, The Plumb Club's executive director, actively participated in JA's annual Capitol Hill Fly-in, engaging with lawmakers on pivotal trade matters. David Bonaparte, President and CEO of JA, emphasized the necessity of a consolidated voice, stating that this partnership will ensure JAPAC continues to drive meaningful change both federally and locally. Lerche echoed this sentiment, highlighting The Plumb Club's strategic pivot towards governmental affairs earlier in 2026, aiming to broaden its value and influence in shaping the industry's future.

Beyond political advocacy, this alliance extends to collaborative endeavors in events and educational programs, leveraging the combined reach of both organizations to better serve their members. Hess pointed out their long-standing cooperation and mutual objectives, which include fostering industry education, supporting retailers in building robust businesses, and upholding ethical standards. This comprehensive partnership is poised to create a more resilient and influential jewelry industry, capable of navigating evolving challenges and seizing new opportunities.

This unified front represents a powerful commitment to progress and integrity within the jewelry community. By combining resources and expertise, these leading organizations are setting a precedent for collective action, ensuring a brighter and more stable future for all stakeholders. The proactive engagement in policy-making and the dedication to educational development exemplify a forward-thinking approach that will undoubtedly benefit the entire industry.