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Jimmy West, Former Executive Director of Leading Jewelers Guild, Passes Away

Mar 26, 2026, 9:18 AM

The jewelry industry mourns the loss of Jimmy West, a pivotal figure who served as the executive director of the Leading Jewelers Guild for over four decades. West's recent retirement marked the end of an era for the Culver City, CA-based cooperative, which flourished under his guidance and vision.

A Legacy of Leadership: Remembering Jimmy West

In a solemn announcement, the Leading Jewelers Guild confirmed the passing of its long-serving executive director, Jimmy West. West's journey with the Guild began in 1979 within the art department, where he meticulously managed the organization's catalog mailings, a program that would later become a cornerstone of their member services. Through his dedication and increasing responsibilities, he ascended to the role of executive director, leading a network of approximately 150 independent jewelers nationwide. Under his leadership, the Guild also pioneered the 'Love Story' diamond brand, a patented sales system that significantly bolstered members' marketing endeavors.

The LJG board expressed profound grief, describing West as the "glue that held our LJG family together." They credited his unwavering leadership for the seamless succession plan now guiding the organization. The board stated, "That transition was not without its challenges, but Jimmy was always there — steady, patient, and generous with his time and knowledge. Without him, it simply wouldn't have happened." This sentiment was echoed by Nate Morgan, a veteran LJG member, who shared personal anecdotes spanning over 40 years. Morgan recalled West's meticulous nature, noting that even before becoming director, West orchestrated crucial organizational aspects, from hotel arrangements to agenda setting. Morgan lauded West as "a great person" and cherished their friendship.

The Leading Jewelers Guild is actively gathering tributes, photographs, and personal stories from those whose lives were touched by West. Individuals wishing to contribute their remembrances are invited to contact Allison Jacobi.

Jimmy West's enduring influence on the Leading Jewelers Guild and the broader jewelry community serves as a testament to his remarkable leadership and personal integrity. His vision not only shaped the Guild's operational success but also fostered a vibrant, supportive environment for its members. His legacy will undoubtedly continue to inspire future generations within the industry.

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