MB&F Debuts Limited Edition LM101 EVO NYC Timepiece for New York Lounge Opening

MB&F, a distinguished independent watchmaker, is celebrating the grand opening of its New York City lounge in Manhattan, a significant expansion following two decades of partnerships with US retailers. To commemorate this special occasion, the brand has introduced a limited-edition timepiece: the MB&F LM101 EVO NYC Edition. This exclusive series, limited to just 25 pieces, will be sold solely at the new New York location. The watch refines the recently launched LM101 EVO design, incorporating a sophisticated rose gold casing and a contrasting black dial plate.

The LM101 EVO NYC Edition draws its inspiration from the LM101 series, which first premiered in 2014 as the most compact model within the Legacy Machine collection. This line is renowned for its distinctive features, including a prominent flying balance wheel, clear displays for time, and power reserve indication. The EVO variant, highly anticipated by collectors, made its debut in 2025 as part of MB&F's 20th-anniversary festivities. While retaining the core attributes of its predecessors, this new NYC edition elevates the aesthetic with its luxurious rose gold and black color scheme. Despite its intricate craftsmanship, the LM101 EVO NYC Edition maintains the robust and practical design ethos of the EVO family, featuring an 80-meter water-resistant case, a screw-down crown, an integrated black rubber strap, and a patented FlexRing shock absorber. These enhancements ensure the watch is not only a work of art but also a resilient companion for everyday wear, allowing owners to fully enjoy the intricate mechanics without concern for daily impacts.

Powered by the hand-wound LM101 EVO caliber, the movement boasts a 60-hour power reserve and operates at 18,000 vibrations per hour. It features a Straumann double hairspring, produced by Precision Engineering AG, and showcases a large, suspended balance wheel on the dial side, complemented by exquisitely finished movement components visible through the case back. The case back also features an engraving of 'MB&F NYC,' signifying its exclusive nature. This timepiece is exclusively available at the MB&F New York lounge in Manhattan, priced at USD 105,000. The lounge, a meticulously designed space, not only offers access to MB&F's horological creations but also a diverse array of kinetic art, welcoming enthusiasts and collectors.

The introduction of the MB&F LM101 EVO NYC Edition embodies a fusion of artistic innovation and practical design. This creation not only honors the brand's long-standing presence in the United States but also sets a new benchmark for luxury timepieces that are built to be cherished and worn daily. It represents a journey of dedication and ingenuity, showcasing that true craftsmanship can seamlessly blend beauty with resilience, inspiring a deeper appreciation for the art of watchmaking.