Watch

Montre de Souscription 4: A Rapid Sell-Out Success

Dec 19, 2025, 5:46 PM

In a surprising turn of events, the Montre de Souscription 4, a result of the latest collaboration with Habring², sold out all 33 units in a mere 12 hours. This rapid success, though not as instantaneous as a previous record of 17 minutes, was particularly gratifying given the current market climate. The team expressed immense gratitude to all participants and the 33 proud new owners of this exquisite Seconde Morte timepiece.

This achievement highlights the strong relationship between the collaborators and the appreciation for high-quality, independent watchmaking. The team acknowledges the invaluable contributions of their partners, whose dedication to craftsmanship and design played a crucial role in the collection's appeal. Looking ahead, the anticipation for the fifth Montre de Souscription is already building, promising another exciting chapter in this series of exclusive timepieces.

The Swift Triumph of Montre de Souscription 4

The Montre de Souscription 4, a notable collaboration with Habring², achieved a swift sell-out, with all 33 limited-edition timepieces being acquired by collectors within a remarkable 12-hour timeframe. This achievement was particularly significant given the prevailing market conditions, which had initially led to a degree of uncertainty regarding the sales pace. The enthusiastic response from buyers underscores the strong appeal of these exclusive watches and the successful partnership between the brands involved. The watches, destined for the wrists of their new owners early next year, are a testament to meticulous craftsmanship and unique design, ensuring a distinctive experience for each collector.

The rapid acquisition of all 33 units, along with a few additional personalized pieces for key individuals involved in the project, demonstrates the strong demand for this particular model. This success is not merely a commercial triumph but also a validation of the collaborative effort, with special acknowledgment given to the Habring² team for their commitment to producing exceptional timepieces. This positive outcome sets an optimistic tone for future ventures, reinforcing the strategy of delivering high-quality, limited-edition watches that resonate deeply with the enthusiast community. The preparation for the next iteration, Montre de Souscription 5, is already underway, indicating a continuous pursuit of horological excellence and innovation.

Gratitude and Future Endeavors in Independent Watchmaking

The team behind the Montre de Souscription 4 extends heartfelt thanks to everyone who contributed to its success, from the skilled watchmakers at Habring² to the discerning collectors. This gratitude also encompasses industry peers who helped amplify the message, further cementing the watch's status within the enthusiast community. The overwhelming positive reception reinforces the value placed on independent watchmaking and the unique stories these collaborations tell. The journey of these timepieces from conception to the wrists of their owners is a shared experience, built on trust and a collective passion for horological artistry.

Special appreciation is directed towards Maria and Richard Habring for their unwavering commitment to creating high-quality watches that offer exceptional value in the independent watchmaking sector. Their expertise in movement reliability, finishing, and overall aesthetic design has been pivotal. Additionally, Pietro Pilla's crucial role in refining the dial design was instrumental in perfecting the Montre de Souscription 4's aesthetic appeal. This collaborative spirit, coupled with the widespread support from online watch media, played a significant role in the successful outreach and eventual sell-out. As the deliveries for this edition are slated for early 2026, the excitement is already building for the announcement of the fifth Montre de Souscription in January, promising another chapter of innovative and sought-after timepieces.

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