Zinédine Zidane's Cartier Pasha Heads to Charity Auction for ELA International

French football legend Zinédine Zidane, renowned globally for his illustrious career and World Cup triumphs, is generously contributing a highly personal item to a charitable cause. His first significant timepiece, a Cartier Pasha originally purchased almost 35 years ago, is set to be auctioned by Christie's as part of the 'Watches For ELA' event in Geneva this November.

Zidane's connection with ELA International, the European Leukodystrophies Association, spans a quarter-century. This non-profit organization is devoted to combating leukodystrophies, a group of rare genetic disorders affecting the central nervous system. ELA International actively supports medical research, assists affected families, raises public awareness, and advocates for universal newborn screening. Zidane's decision to donate his treasured Cartier underscores his profound commitment to this cause.

In a recent interview, Zidane reflected on his enduring support for ELA International and the profound significance of his Cartier Pasha. He recounted how his involvement with ELA began over twenty-five years ago through a pivotal meeting with Guy Alba, the organization's President and Founder. This encounter, alongside legendary footballer Aldo Platini, deeply moved Zidane, prompting him to dedicate himself to their mission. He emphasized the importance of offering something truly meaningful, like his watch, which carries immense sentimental value and a rich personal history. Zidane explained that when he rediscovered the watch, the idea of passing it on for such a worthy cause resonated deeply, transforming a personal relic into a symbol of hope and support.

Zidane shared the story behind his Cartier, describing it as the very first watch he ever acquired during his time living in Bordeaux. He admitted to keeping it carefully for decades, only to rediscover its powerful emotional resonance recently. For Zidane, watches are more than mere accessories; they are "works of art" chosen instinctively rather than through calculation. He views each timepiece as a cherished object, reflecting his philosophy of following intuition in both his personal life and professional coaching career. Though not a prolific collector, he values the unique stories and feelings associated with each piece, especially rare items like the Pasha. The upcoming auction of his Cartier Pasha not only highlights his personal journey but also serves a greater purpose, offering a unique opportunity for a collector to own a piece of history while contributing to a vital cause.