Auret Mederi: Colombian Watchmaking Debuts with Dodecagonal Design

Auret, a burgeoning Colombian watch brand, unveils its debut collection, Mederi, encapsulating a philosophy centered on valuing each moment. Founded by a Colombian oncologist and horology enthusiast, the brand's ethos reflects a deep understanding of time's personal significance. This vision materializes in the Mederi timepieces, which draw their name from the Latin word for 'to heal,' symbolizing a connection to life's preciousness.

The Mederi watch features a 40mm stainless steel case, meticulously crafted from 316L stainless steel, showcasing a harmonious blend of polished and brushed surfaces. Its distinctive dodecagonal bezel, inspired by the number twelve, gives the watch a unique geometric profile that stands apart from conventional integrated-bracelet sports watches. This design choice results in a contemporary aesthetic with softened angles and clean lines, embodying individuality and precision. The robust construction includes a screw-down crown adorned with the brand's 'R' logo, subtly stylized to evoke the numeral 12. Both the dial and the movement are protected by sapphire crystals, and the watch boasts a water resistance of 100 meters, ensuring durability and functionality.

The dial of the Mederi is a focal point of its artistic expression, characterized by a concentric, guilloche-like pattern that evokes the serene ripples created when a stone gently disturbs a body of water. This visual effect is further enhanced by a sophisticated fumé gradient, where the color intensifies at the center before gradually fading to a profound black at the periphery. This intricate texture and color transition are as vital to the watch's identity as its overall hue. The collection offers three distinct versions, each carrying a symbolic name and emotional resonance: 'Origin' in black, representing daily routines; 'Horizon' in blue, signifying self-connection; and 'Permanence' in burgundy, celebrating personal achievements and significant relationships. The display remains elegant and uncluttered, featuring hours, minutes, and a small seconds sub-dial positioned at six o'clock.

At the heart of the Mederi lies the reliable Swiss-made Sellita SW260 D4 automatic caliber. This movement operates at a frequency of 28,800 vibrations per hour and provides a substantial power reserve of 41 hours. The movement's aesthetics are as carefully considered as its performance, featuring perlage finishing on the mainplate and bridges, spiral finishing on the notches, and snail finishing on the barrels, all set against nickel-plated surfaces. A particularly unique element is the custom brass rotor, which is intricately designed to resemble the flower of the Colombian coffee plant. This detail not only adds a touch of local heritage but also beautifully connects the timepiece to its origins and the brand's roots in Colombia.

Each Mederi timepiece is thoughtfully accompanied by two interchangeable straps, enhancing its versatility and wearability. One option is a leather strap with a sophisticated crocodile pattern and a comfortable rubber lining, while the second features a fabric exterior paired with a leather lining. Both straps are equipped with quick-release spring bars for effortless changes and feature stainless steel pin buckles, each engraved with Auret's distinctive 'R' logo. This package underscores the brand's attention to detail and commitment to offering both style and practicality. The Auret Mederi is available for purchase at a price of EUR 1,750, with further details and purchasing options accessible via the official auret.co website.