Watch

Chopard's Karl-Friedrich Scheufele Shares His Insights on Horology

Aug 05, 2026, 3:11 PM

Karl-Friedrich Scheufele, the Co-President of Chopard, provides an intimate glimpse into his perspective on the world of horology, revealing the motivations and inspirations that drive his engagement with timepieces. In this special feature, he addresses a series of questions designed to uncover his personal relationship with the craft, highlighting key moments, beloved creations, and the significant challenges confronting the industry today. His responses offer valuable insights into the blend of tradition, innovation, and emotional connection that defines his journey in watchmaking.

Scheufele begins by pinpointing the Ferdinand Berthoud Astronomical Watch No. 3, acquired for their museum, as the piece that profoundly altered his perception of watchmaking. This 1775 creation, executed by Jean Martin in 1806, exemplifies the historical depth and intricate artistry that continue to captivate him. When discussing essential qualities in a timepiece, he emphasizes a triumvirate of timeless design, superior craftsmanship and finishing, and impeccable precision, rather than a single attribute. His preferred complication is the minute repeater, valued for its unique acoustic dimension that adds another layer of sensory appreciation to the watch.

Addressing contemporary trends, Scheufele expresses a cautious optimism. He notes the absence of truly "overrated" trends but points to the speculative buying of watches as a more concerning, albeit fortunately waning, phenomenon. For him, the hallmark of a meticulously crafted watch lies in the exquisite detailing and finishing of both the case and movement, even on components not readily visible, signifying a profound commitment to quality. He identifies the advent of affordable mechanical wristwatches, which democratized access to fine timekeeping, as the most transformative event in watchmaking history. Looking forward, the greatest hurdle for the industry is igniting passion for mechanical watches in the younger generation and safeguarding traditional craftsmanship.

Scheufele draws inspiration from a diverse array of sources, including antique watchmaking, classic automobiles, visual arts, and the natural world. He particularly admires Ferdinand Berthoud, whose extensive 18th-century publications shared invaluable horological knowledge, deeply influencing Scheufele's own understanding. If he could have created any watch, it would be Berthoud's Astronomical Watch No. 3, marveling at its conception given the era's limitations. In his private moments, his personal choice is the original Chopard L.U.C 1860, featuring their inaugural in-house calibre 1.96, a landmark achievement for the company. His advice to young collectors is to prioritize quality and consider whether a timepiece will retain its appeal over a decade, promoting thoughtful and enduring choices in their collecting journey.

Ultimately, Scheufele's reflections paint a vivid picture of a watchmaker deeply rooted in tradition yet keenly aware of modern dynamics. His insights underscore the enduring values of craftsmanship, precision, and design, while also addressing the crucial need to engage new generations and preserve the rich heritage of horology. His personal connection to each timepiece, coupled with a forward-thinking perspective, highlights the intricate balance required to navigate the evolving landscape of fine watchmaking.

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