Watch

De Rijke & Co. Unveils Three Exclusive Amalfi Ceramic Designs

Mar 06, 2026, 8:44 PM

De Rijke & Co. has unveiled a striking new collection of limited-edition Amalfi watches, marking the continuation of their artistic partnership with Guy Allen. This series, known as 'Series 2', intensifies the automotive theme prevalent in their previous 'Land, Sea, and Air' collaboration. Each of the three new Amalfi timepieces boasts a unique Champlevé enamel dial, meticulously crafted to display a distinct classic car scene. The 'Amazon' model features a Land Rover Defender amidst a lush jungle, the 'Sahara' showcases a Porsche 911 speeding across desert dunes, and the 'Turini' highlights a Lancia Stratos set against a mountainous, vibrant blue backdrop.

The intricate artistry of these dials is a testament to exceptional craftsmanship. Starting with a solid 925 silver base, the illustrations are engraved, ensuring the cars and their environments stand out in relief. Skilled artisans in the UK then apply Champlevé enameling, incorporating varying depths of engraving on the lower half of each dial. This technique creates a compelling visual contrast between the crisp line-drawing style at the top and the dynamic color shifts of the grand feu enamel. Surrounding this exquisite dial is a black minute track, accented with printed white markers and polished applied indices for every five-minute interval.

The Amalfi watch is also distinguished by its innovative case design. This two-piece ceramic case allows the inner core, which houses the crystal, caseback, and movement, to rotate up to 90 degrees via the crown. This unique feature enhances readability for drivers. Measuring a practical 38.2mm in diameter and 11mm thick, the 'Series 2' offers versatility with the 'Amazon' in black ceramic, and the 'Turini' and 'Sahara' in white ceramic. Powering these timepieces is a high-grade Sellita SW-300 automatic caliber, visible through the caseback, which also features an engraving mirroring the dial's illustration. Each model is part of a limited run of 50 pieces, priced at €4,595.

The meticulous craftsmanship and innovative design of these watches demonstrate a profound commitment to excellence. These timepieces are not merely accessories but are expressions of art and engineering, inspiring a deeper appreciation for both precision mechanics and creative design. The fusion of traditional enameling techniques with modern ceramic materials exemplifies how heritage and innovation can coexist to create something truly extraordinary. Such dedication to detail and pioneering spirit reminds us that true quality endures and evolves, pushing boundaries while honoring timeless traditions.

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